Immunization Alliance

Yesterday, I posted about the AAP's current focus on parent education on immunizations, since it was voted the No. 1 resolution at the ALF in March. Today, I opened my AAPNews for July, and what's on the first page? A great story about the development of the Immunization Alliance. For those of you who haven't seen the article or who don't receive the magazine, I'll sum it up. This is a working group of fifteen members, including people from the AAP, the American Academy of Family Physicians, the American College of Obstetricians and Gynecologists, the American Medical Association, the American Public Health Association, the Association of State and Territorial Health Officials, Easter Seals, Every Child by Two, the Immunization Coalition, the March of Dimes Foundation, the National Foundation for Infectious Diseases, the National Vaccine Program, Parents of Kids with Infectious Diseases, Rotary International, and Voices for Vaccines. They hope to come up with an effective media campaign that addresses parent fears and increases confidence in vaccines. This team is aware that the campaign needs to address a parent population that is comfortable using the Internet as an important source of information and that time is of the essence. I now that I, for one, will be eagerly awaiting their media campaign, especially now that Guardasil is in the news too!